Everyone has been affected by Covid-19 and lockdown. Some people are worried about job security and spending cash. Others have the cash they’d usually spend on overseas holidays available to spend locally.
To recover from such a major economic downturn, we need to increase our business activity and sales. So, how do we do this while being mindful of the struggles our customers have faced? The last thing we want is to come across as opportunistic or pushy and damage our brand.
Empathy is your ability to see things from your customer’s perspective and being prepared to do something about it. Ask them questions to find out what problems they’re facing, then show how your product or service can help solve those problems. This is known as ‘problem-solving selling’.
So, how do we become a problem-solving seller?
A problem-solver seller is empathetic and sensitive to the unique situation of each of their customers, discovering their problems and offering a solution.
It is okay to sell right now, provided your offering is in your customers’ best interests. Ensure you’re being empathetic and solving problems for your customers, only offering what they truly need. Keeping your business going will ultimately help your customers in the long run.
Feel free to reach out if you want to discuss this topic further.