Whether you’re a tradie, a retailer, or running a service-based business in New Zealand, understanding where your income comes from helps you make smarter decisions and stay ahead of the curve.
With inflation, shifting consumer habits, and global uncertainty affecting how we trade, now’s the time to get clear on your revenue drivers.
Revenue drivers are the key activities, products, or services that bring money into your business. They’re the levers you can pull to boost income, improve cash flow, and grow sustainably. Here’s what to look at:
Where does your income come from? Are you selling online, in-store, through wholesale, or a mix of all three? Understanding your channels helps you invest in the ones that deliver the best return.
What are your different income sources? If you’re a café, you might earn from coffee, cabinet food and catering. Knowing which stream is most profitable helps you refine your offering and focus your marketing.
Which products or services are driving the most revenue? Are some more resilient to market changes? Are others growing faster than expected? Digging into this data helps you adapt and stay competitive.
Are you selling high volumes at low margins or fewer items at higher margins? Balancing value and volume is key to scaling your business. You might find opportunities to adjust pricing, expand your range or target new customer segments.
At DVA, we work with businesses across New Zealand to help them understand their numbers and make confident decisions. By identifying your revenue drivers, we can help you:
We can include this in your annual accounts review meeting — it’s a great time to dig into your numbers and explore what’s driving your income. If your review’s already done and you’re still keen to chat about your revenue drivers, don’t hesitate to reach out to your Client Manager.